While planning social media posts at Naturopathica, I noticed a lack of casual product photography. Using the products, a few small props, and a sunny day, I was able to quickly ameliorate the situation. Here are some of the photos I took and a mock up of suggested use alongside stock photos on the company Instagram.
Here are six examples of emails I made for Naturopathic. The first two are two different versions of an email highlighting citrus-scented products. The third is an email featuring customer feedback on a popular product. The rest are weekly blasts sent out featuring different products. As always with marketing emails, the challenge is to create something beautiful and appealing within the brand guidelines. At Naturopathica, because ingredients are so important, that is what I would focus on highlighting as often as possible.
Maya Solovey is a singer/songwriter in Brooklyn, NY. When she came to me, her website hadn't been updated since 2011 and still had white text on a dark background, animated text, and no mobile functionality. She does a lot of commercial and licensing work, so I wanted her to have a professional, easy to use website—and most importantly a mobile site to match.
The amount of content she had on her old site was overwhelming and disorganized. The landing page was a poorly kept blog with over a dozen items in the menu, many of which had drop down menus. I worked to re-organize her content and present it in a logical, palatable way so that information was highlighted rather than lost.
One way I did this was to combine pages she had before. For example, instead of having a separate page for videos of live performances, I put them on her “Shows” page. This simplified the menu and solved the awkward user experience of clicking on the page only to see “No Upcoming Shows.” This way users can still see some content whether Maya has upcoming shows or not. I also created a visual library of her licensing work. Before this portion of her site was a lengthy CV and now it’s a video gallery showcasing her work. The site has all the personality and warmth that Maya wanted, but is also professional and usable.
These digital assets were made to advertise YOGASMOGA's Black Friday Sale. After deciding on a color palette and graphic system that worked within the brand but also stood out, I applied it across platforms: Instagram, Facebook, Google ads, and emails.
For the 2015 holiday season, YOGASMOGA created eight gift sets, each named after and inspired by a city in the United States. Each designer on the team was assigned two cities to research and use what they found to great graphics. I worked on Seattle and Burlington. Here are the main graphics used for the website, emails, and social media. Also pictured for context: all eight sets together as well as the emails sent out to introduce the gift sets. Done under the creative direction of Anisa Suthayalai.
Between Thanksgiving and Christmas, YOGASMOGA was offering an infinity scarf as a gift with purchase. Unfortunately, there were no photos or drawings of the scarf being offered, so I used an infinity symbol in place of the scarf. Here are digital assets for Instagram, Facebook, YOGASMOGA mobile site, and the homepage.
Here are two updates for Women's and Men's landing pages for Yogasmoga.com. These landing pages were changed accordingly every season to feature clothing from the new lines.
These are social media assets created for Facebook and Instagram. The first three images were created to be used as Facebook page covers during the fall and holiday season. The next two were used as Instagram posts. Every week YOGASMOGA posts a mid-week mantra that has an element of fun or surprise. The rest of the images here were used on Instagram and Facebook to advertise in-store events.
Here are six examples of emails I made for YOGASMOGA. The first two are advertising in-store events, the next is a holiday email, and the last three are different product emails.
